News
November 28, 2007 Fabric.com Drives up Conversion Rates with Mercado

Mercado Software, the leading provider of eCommerce search & merchandising solution, and Challenge Fund II Portfolio Company, today announced that Fabric.com, the world's leading online fabric store, has deployed Mercado On-Demand.

In response to its customers requesting better search on the site, the Fabric.com marketing team looked at a variety of site search and navigation solutions on the market and decided to go with Mercado's software-as-a-service  (SaaS) offering. They selected Mercado because of its proven ability to make it simple for customers to find the products that they are looking for. Mercado enables Fabric.com's online customers to easily refine their search through selection criteria such as color, width, type of project, and seasonal categories- enabling them to quickly and efficiently narrow their choices and make a purchase.

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