Mercado Software, the leading provider of eCommerce search & merchandising solutions, and Challenge Fund II Portfolio company, today announced that Avenue, a leading retailer of fashion apparel, recently deployed Mercado On-Demand on their online store.

"We are selling clothing to women; they certainly don't need any more clothes- we market our fashions and accessories, attempting to invoke that small catch of breath at the back of the throat, indicative of the emotional response that says "I jest have to have" that outfit," said Julie Daly, President of the Shop At Home Division. "We found that Mercado On-Demand is the best solution for us and are very impressed with its flexibility, power, functionality and ease of use."

Daly reports that, as a result of switching to Mercado, Avenue has seen a marked increase in sales conversions. "I really love Mercado's real-time flexibility and power. I can design a new banner or sales promotion and have it up within minutes," said Kristen St. Peter, site manager at Avenue. "We wanted to increase our subscribers to our opt-in email newsletter so we used Mercado to create and present special banners promoting the newsletter. Within weeks, we doubled the number of subscribers signing up every day."